Visa Unveils AI-Powered Platform for Seamless Transactions

By Netvora Tech News

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Visa has launched a groundbreaking platform that enables artificial intelligence agents to purchase products on behalf of users, revolutionizing the way consumers interact with technology. The innovative system, called Visa Intelligent Commerce, was unveiled at the company's Global Product Drop event in San Francisco last week.

The platform allows AI assistants to not only recommend products but also complete transactions, making it possible for users to browse, select, and manage their purchases without lifting a finger. According to Jack Forestell, Visa's Chief Product and Strategy Officer, "Soon people will have AI agents browse, select, purchase, and manage on their behalf. These agents will need to be trusted with payments, not only by users, but by banks and sellers as well."

The initiative is built on partnerships with leading AI companies, including Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung, and Stripe, among others. This collaboration aims to embed payment capabilities directly into AI systems that are already transforming how consumers discover products and services.

Visa's new platform addresses a critical gap in the current AI commerce landscape. While AI systems have become increasingly sophisticated at helping users find products, they typically hit a wall when it comes to completing transactions.

Introducing AI Shopping Assistants

Visa Intelligent Commerce enables AI shopping assistants to move beyond product discovery to complete purchases, making it easier for consumers to shop online and in-store. With this platform, users can trust their AI agents to browse, select, and purchase products on their behalf, saving time and increasing convenience.

Making AI Transactions Secure in an Era of Digital Fraud

As AI-powered transactions become more prevalent, security is a top concern. Visa has implemented strict guardrails to ensure the integrity of its platform, including robust authentication protocols and encryption methods to protect user data. The company is committed to making AI transactions secure, reliable, and trustworthy, giving consumers peace of mind as they adopt this innovative technology.

• Learn more about Visa Intelligent Commerce and its potential to transform the way we shop.
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